The wealth of holdings, services and further benefits offered by a universal and research library of world renown is enormous, and frequently not obvious at first glance. The Bayerische Staatsbibliothek has been present on Facebook, Twitter, etc. for years in order to spread information about its activities, services and innovations and to foster exchange with interested members of the public. Simultaneously to the launch of the new website, the Bayerische Staatsbibliothek has now also opened an Instagram account.